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Web and Inbound Marketing Manager

3 months ago

Toronto, Ontario, Canada Softchoice Full time

Why you'll love Softchoice:

We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.

We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what's good for our people and communities.

The impact you will have:

As our Web and Inbound Marketing Manageryou will have the opportunity to build, maintain, and strategize campaign pages on our corporate website. You will bring a blend of technical web and SEO skills as well as a polished understanding of inbound marketing principles to drive lead gen in the technology industry.

You will also support our overall website structure, assist in on-going technical implementation projects, and help manage and optimize our inbound marketing through reporting and data. You understand the end-to-end structure of a lead and demand generation campaign and the required elements needed on our website.

What you'll do:

Establish governance and management of our corporate website content/imagery. Manage intake form via Asana, communicate updates with the stakeholders Adhere and advocate for end-to-end tracking of all web activity across website and landing pages via UTM/ITM/MAP tracking. Build and manage campaign and content pages for Content Stack Advocate and reinforce Softchoice web brand guidelines across all platforms. Ensure full compliance on the website with relevant laws and regulations ex: AODA compliance Accelerate SEO across the website, working with agency partners to improve on-page SEO. Create and implement data-driven A/B testing experiments to recommend UX and IA adjustments and focus on consistent conversion rate optimization. Support on-going projects with project plans, including deadlines, specs, assets, budgets, vendor coordination, status updates and approvals. Oversee the UX of the web channel with on-going improvements with Digital Product owners while supporting the wider organization through recommendations and guides. Monitor and optimize all traffic sources and using Google Analytics to provide insights and inputs to the rest of the organization.

What you'll bring to the table:

Experience managing CMS platforms,. Hands-on experience in project management tools, such as Asana Experience in Google Analytics Exceptional understanding of modern web design and UX. Inherently analytical and data-driven ability to identify and solve problems without direction. Solid understanding of web development principles, familiarity with HTML/CSS and experience with web information architectures a bonus. Ability to oversee multiple projects, campaigns, and programs cross-functionally. 3-5 years' experience in web marketing.

Why people love working here:

Softchoice has been recognized as a Best Workplace in Canada by the Great Place to Work Institute for 16 consecutive years. Softchoice has been certified as a Great Place to Work in the United States for several years. We offer meaningful work and opportunities for career growth. Our team members have 2 paid volunteer days per year to give back to a cause of their choice. We offer an opportunity to build a career in the technology industry. We have raised over $3 million through Softchoice Cares, our grassroots fundraising organization.

Not sure if you qualify? Think about applying anyway:

We understand that not everyone brings 100% of the skills and experience for the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

Why people love working here:

We offer hybrid and remote working opportunities. Comprehensive benefits from day one of employment. We offer meaningful work and opportunities for career growth. We offer an opportunity to build and grow a career in the technology industry. Recognized as a Best Workplace in Canada by the Great Place to Work Institute for 19 consecutive years. Softchoice has been certified as a Great Place to Work in the United States for several years. We have also been recognized as a Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Giving Back and Best Place to Work for LGBTQ+ Equality. We have raised over $3 million through Softchoice Cares, our grassroots fundraising organization.

Inclusion & Equal opportunity employment:

We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

Require accommodation? We are ready to help:

We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.

Our commitment to your experience:

We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.

Before you start with us, we will conduct a criminal record check, verify your education, and check your references.

When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.

Job Requisition ID: 5975

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