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Associate Marketing Lead
3 months ago
Come make a difference in revolutionizing the way businesses and individuals adopt cleaner energy solutions, as Enbridge Sustain, a leading provider in the energy industry embarks on this groundbreaking initiative.
We have an exciting opportunity for an Associate Consumer Brand Marketing Lead to join our Toronto team. It's a pivotal role in the successful launch and establishment of the Enbridge Sustain brand.In this role, you will be responsible for supporting in the developing and leading the execution of comprehensive marketing strategies to build brand awareness, drive engagement, and ultimately achieve sales targets.
Enbridge Sustain will offer customers an end-to-end solution, from design and installation to maintenance and support, eliminating the complexities and challenges associated with conventional heating and cooling equipment and future sources of alternative energy.
Do you have outstanding communication, analytical, critical thinking, and project management skills? Do you describe yourself as proactive, data and results driven? Note: Internally you will be known as Senior Advisor Consumer Brand Marketing.
Brand Strategy:
Assist in developing brand strategies that resonate with target audiences and align with company goals.
# Marketing Plan Development:
Work with agency to support in the creation and execution of marketing plans across various channels such as digital, social media, and PR to launch the brand efficiently.
# Content Development:Assist in creating content and ensuring consistent brand messaging across different marketing materials.
# Assist in planning and implementing marketing campaigns to increase brand visibility and engagement.
# Coordination & Collaboration:
Work closely with various teams (including product, pricing, creative agency) to maintain brand consistency across all touchpoints.
# Research & Analytics:
With a customer-first mindset, support the use of market research, gather competitor insights, and assist in analyzing data to inform marketing strategies.
# Budget Support:Aid in handling portions of the marketing budget effectively for various initiatives.
# Performance Tracking:
Responsible for monitoring marketing key performance indicators and contribute to regular reports on campaign performance.
6+ years of experience in brand marketing (preferably in a larger consumer organization or at an advertising agency).
Bachelor's degree in business, marketing, or communications.
Experience executing mass marketing campaigns using both digital and traditional tactics.
Demonstrated success in developing and driving successful marketing strategies for brand launches or rebranding initiatives.
Strong understanding of digital marketing, social media, content creation, and analytics tool.
Experience in working with an agency on developing and executing marketing campaigns
#If you're looking to work for an innovative, inclusive employer that offers opportunities for growth, a competitive benefits and pension plan, and generous time off, Enbridge is your place. Diversity and inclusion are important to us. We are committed to providing employment opportunities to all qualified individuals, without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability.
Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting .Applications can be submitted via our online recruiting system only.
