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Junior Media Strategist

3 months ago

Toronto, Ontario, Canada The Globe and Mail Full time

COMPANY OVERVIEW:


The Globe and Mail takes pride in its status as an independently owned Canadian media company that is committed to solutions-based journalism.

It caters to a high-value audience that demonstrates its support for the company's mission through print and digital subscriptions. Advertisers value The Globe for its expertise in areas such as content marketing, media strategy and brand creative.

The Globe is also a technology company, a global leader in building software geared specifically toward optimizing content performance and using AI and machine learning to drive business outcomes.


POSITION OVERVIEW:

KEY RESPONSIBILITIES:

  • Support proposal development for custom content and multiplatform partnership opportunities that leverage the Globe's full suite of products and opportunities, including
  • Participate in brainstorm meetings to determine solutions that address client objectives
  • Liaise with internal stakeholders (i.e. audience, product, creative) to curate assets that support the Media Strategy Leads in building proposals
  • Work alongside the Social Strategist to set up and oversee performance of social media campaigns that drive traffic to and/or distribute custom content for advertising partners of The Globe
  • Support the development of mid and postcampaign reports for custom content campaigns, including report collection, populating templates, and analysing results to recommend performance improvements

QUALIFICATIONS:

  • Degree/diploma in advertising/marketing preferred
  • Curious, staying abreast of digital marketing and social media trends
  • Highly organized with outstanding attention to detail
  • Familiarity with The Globe and Mail preferred
  • Familiarity with social media platforms such as Meta, Twitter, LinkedIn, TikTok, Reddit, YouTube etc.
  • Enthusiastic about working within a team environment and able to work collaboratively as well as independently
  • Agile, with a passion for continuous development and ability to shift priorities to meet client requests
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)

WHY CHOOSE THE GLOBE:


The Globe's mission is to deliver essential content - news, information, analysis and insights - for aspiring individuals and strong communities.

The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.


As Canada's most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.


WE OFFER:

  • Competitive compensation to ensure we hire, retain and reward team members
  • Hybrid work environment that promotes worklife balance
  • Generous vacation and flexible work arrangements
  • Parental leave topup
  • Competitive health and dental benefits
  • Defined benefit pension plan
  • Home office reimbursement program
  • Annual wellness subsidy
  • Onsite chiropractor and registered massage therapist
  • Employee and family assistance program
  • Education assistance for external training courses

SUPPORTING YOUR GROWTH:

  • We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
  • There are lateral and upward advancement opportunities for rewarding and developing careers.
  • We believe in mentorship and collaborative peertopeer learning and have both formal and informal programs in place to encourage knowledgesharing.
  • We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.