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Marketing Prod Dev Spec. 1

3 months ago

Vancouver, British Columbia, Canada BC Hydro Full time
Powered by water... and by people like you

Providing clean electricity to 4 million customers takes a diverse workforce and that's where you come
in. We need your talent to help us build major projects to meet growing demand. To help our
customers find clean energy solutions for their homes and businesses and to be ready to respond
during storms and outages to keep our system reliable.

Working for BC Hydro is meaningful. And now, the stakes have been raised as we work towards a
solution to climate change while safely providing clean, affordable electricity to our customers.

We offer a healthy work life balance, training opportunities and career progression. We're proud to be
ranked as one of B.C.'s Top Employers and one of Canada's Best Diversity Employers. Join us as we
build an even cleaner B.C.

JOB DESCRIPTION

Duties:

  • Develops and implements marketing plans and strategies for new and existing products by:
analyzing and assessing market and product data, energy management strategy, brand
messaging, risks, costs and other product related factors; determining product objectives, targets
and strategies; presenting and recommending product plans; developing product budgets and
performance monitoring for approved product development plans and initiatives; participating and
monitoring the launch success for new/revised products and programs; discussing and modifying
strategies and tactics with reporting manager, product delivery and other Conservation & Energy
Management (C&EM) staff as appropriate.

  • Meets with C&EM delivery and product/program implementation staff to discuss and ensure the
targets, objectives and expectations of new or revised product are known and understood;
conducts product evaluations and studies; determines program evaluation, data capture,
download, reporting and related requirements; intervenes as required for assigned products to
ensure targets and objectives are achieved.

  • Participates in the development and implementation of events and campaigns to promote new/
revised products; determines event objectives, targets, strategies, budgets and targets;
participates and ensures events achieve planned objectives; reviews and recommends for
approval related invoices.

  • Analyzes revenues, expenses, sales activity, brand awareness, messages and other measures
for assigned products and implementation performance; discusses and adjusts product marketing
strategies with product delivery staff; prepares reports and recommendations to C&EM staff
regarding product sales and promotion performance and/or weaknesses; participates in product
delivery changes.

  • Conducts market research and pilots related to the development or study of new/revised
products; provides direction to research consultants and others.

  • Maintains currency with new and emerging product and process technologies, customer
segments, trade ally markets etc; attends conferences, trade shows and maintains contacts with
- commercial, trade and industrial representatives.
  • Provides technical direction and guidance to other workers participating on assigned product
development and implementation projects; prepares and presents product implementation
- sessions.
  • Performs minor duties related to the above duties that do not affect the rating of the job.

Qualifications:

***- Product planning and implementation, marketing, market research, promotional strategy

development and implementation, statistics, measurement and monitoring techniques and
- methods, project management, marketing and sales techniques, analytical methods, budgeting,- and modelling software, report writing knowledge is typically acquired through completion of a
- university degree in Business Administration or Commerce with a marketing major or equivalent- management, control systems, policies, procedures and practices.
  • A minimum of 3 years of demonstrated experience in a marketing related position in a large
organization involving product development and management, market research, analysis and
- complex market dynamics. Well developed oral, written, presentation and interpersonal
- communications and analytical skills.

ADDITIONAL INFORMATION
***
This position is affiliated with the Movement of United Professionals union (MoveUP/COPE).

  • This is a FTT (Full time Temporary) Group 9 MoveUp opportunity for approximately 12 months.
  • Typically works in an office environment with occasional overnight trips to attend meetings,
seminars and conferences.
We're always looking for exceptional people to bring new ideas, fresh thinking and the motivation
to help shape the electricity system in B.C. It's an exciting time to be a part of our team as we
invest in our system and prepare to meet the challenges of tomorrow.
Our values guide our work. Want to join us?
We are safe.
We are here for our customers.
We are one team.
We include everyone.
We act with integrity and respect.
We are forward thinking.
BC Hydro is an equal opportunity emp