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Marketing Analyst
3 months ago
Who we are:
We are a bunch of people who really care about agriculture, food and the challenges facing farming. We want to help farmers with data driven decision making to help nature feed a growing population. Join our team of expert engineers, agronomists, entomologists, crop researchers, and data scientists who are continually conducting research to help drive innovation in agriculture.
Semios is a market leader in leveraging the internet-of-things (IoT) and big data to improve the sustainability and profitability of specialty crops. With 500 million data points being reported by our sensors every day, we leverage our big data analytics, such as in-depth pest and disease modeling, to empower tree fruit and tree nut growers with decision-making tools to minimize resources and risks.
Our innovative work has received several industry awards:
- AgTech Breakthrough Awards Program Selected as winner of the "Overall Smart Irrigation Company Of The Year" award.
- Sustainability Changemaker by SDTC Named as one of the companies which recognize homegrown innovation in sustainable technologies in Canada.
- AgTech Breakthrough Awards Program – Selected as winner of the "Pest Management Solutions of the Year" award.
- Google Accelerator – Selected as 1 of 9 companies for the inaugural Google for Startups Accelerator Canada cohort, who are all using technology to solve complex challenges.
- Global CleanTech Top – Identified as one of the companies best positioned to solve tomorrow's clean technology challenges.
One of our partners produced this short video which shows what we do and our positive environmental impact.
We know our journey is only achievable by having a great team who shares ideas, tries new things and learns as we go.
Who you are:
Motivated by meaningful work, you are looking for more than just a job; you want to work for a dynamic, growing company that finds solutions to real-life problems, such as helping the world reduce the use of pesticides and helping nature feed a growing population. Your ideal work environment includes a collaborative team spirit with the opportunity to learn and grow as you take the initiative to try new things.
Join us as a Marketing Analyst at a leading agricultural technology company, where your analytical expertise will be pivotal in advancing our marketing campaigns and enhancing customer engagement. In this position, you will oversee the development of reporting dashboards, conduct market research, and collaborate with our marketing and sales teams to craft strategic plans. You will also play a key role in maintaining the integrity of our CRM data through systematic optimization. This role is perfect for those ready to make an impact in a dynamic industry through data-driven decision-making.
What you will do:
- Analyze data from multiple sources to assess marketing campaign effectiveness and provide actionable insights.
- Develop and maintain dashboards and reports that monitor key performance indicators (KPIs) and ROI for all marketing activities, including customer engagement metrics.
- Design and implement A/B tests across multiple channels and customer touchpoints to optimize campaign performance.
- Conduct competitive research and analyze customer data to identify market trends and opportunities.
- Collaborate with marketing and sales teams to develop strategic plans that leverage data-driven insights to drive marketing and business objectives, with a focus on enhancing customer engagement and lead generation.
- Manage and optimize marketing tools and platforms, including CRM and marketing automation systems.
- Ensure the integrity and cleanliness of CRM data by implementing regular maintenance practices.
We want you to succeed so you will need:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in marketing analytics, marketing operations, or a similar role, preferably within the technology or agricultural sectors.
- Proficiency with data analytics tools such as Google Analytics, Tableau, and Power BI.
- Experience managing CRM systems like Salesforce and HubSpot.
- Solid understanding of A/B testing, data visualization, and the ability to manage and create analytical reports and dashboards.
- Excellent interpersonal and communication skills, capable of working effectively in a dynamic, team-oriented environment.
- Interest in personal career development and a commitment to contributing to innovative solutions within a fast-paced industry.
- Experience with automating business processes and working with AI is a plus.
Salary range: $60,000 to $75,000 per year
Please note that the base pay offered may vary based on factors including but not limited to knowledge, skills and experience, as well as business and organizational needs.
Why this is the opportunity for you:
- A pivotal role in a leading company that is shaping the future of technology and innovation in the agricultural sector.
- Opportunities for professional development and growth within a collaborative and supportive team environment.
- A chance to contribute to the sustainability and profitability of agriculture through strategic marketing insights and initiatives.
- Flexible, hybrid working arrangements and strong work-life balance culture.
- Extended medical plan with a Health Spending Account with premiums paid by the company.
- Group RRSP, which includes a 3% company paid match after one year of employment.
At Semios, we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. We know that our differences often can bring about innovation, excellence, and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. We believe that different perspectives and backgrounds are what make a company flourish and we welcome everyone.
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