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Internal Communications and Engagement Specialist

3 months ago

Kitchener, Ontario, Canada University of Waterloo Full time

Overview:


The Internal Communications and Engagement Specialist is responsible for developing a wide range of internally focused communication products within the Faculty of Science to create a community of knowledge sharing between departments/schools.

Under the direction of the Director, Communications & Marketing, the role works closely with multiple stakeholders within the Faculty to communicate faculty news, events, and announcements to our internal audiences of staff, faculty, and students.

Responsible for developing and delivering consistent, professional, and creative content to engage our internal audiences.

The Specialist has significant knowledge of internal communications best practices and experience in project managing and implementing internally focused initiatives.


The role requires a passion for employee communication, storytelling, community-building, user experience design and working knowledge of website best practices.


Responsibilities:

Internal Communications

  • Lead the development and implementation of an effective internal communications program to foster increased information sharing among the Faculty's departments, schools, and associated research centres
  • Ensure consistency of voice and message across all internal channels
  • Gather information, conduct research, interview sources and write content for ongoing deliverables associated with the internal communications program
  • Support internal department teams with content creation, content calendars, and content review when needed
  • Build relationships with faculty and staff to maintain awareness of all teaching and research activities within Science and enhance stakeholder participation in internal communications
  • Ensure relevant external news is shared with key internal stakeholders through our Intranet
  • Own and manage the daytoday activities of ad hoc internal communications, including acting as an advisor to departments and colleagues on best practices
  • Review all internal communications to ensure consistency of voice and alignment with communications strategies as set with the Faculty Strategic Plan
  • In consultation with the Director, Marketing & Communications, develop and manage plans for handling internal communications at times of crisis; create and deliver any necessary internal communications and engagement plans following a crisis
Employee Engagement

  • Develops and builds strong relationships and maintains a network with Faculty of Science colleagues by establishing twoway communication channels
  • Provide support and clarification to internal stakeholders and Faculty leaders to ensure they are confident in delivering key messages and to strengthen internal communications aligned with the successful execution of the Faculty Strategic Plan
  • Champion employee engagement surveys for the Faculty, ensuring meaningful feedback and metrics are in place to monitor initiatives
  • Interacting with members of project teams, faculty members and instructors, staff, and students about new or ongoing strategic projects and new ideas and how to share them with other internal audiences
  • Builds frameworks/systems to support cultural and social connections among people that are not directly workrelated
Web Management

  • Supports the content management of the portfolio of Science websites, including the look, navigation, user interface, and functionality of each website
  • Adhering to the University's web strategy and policies, manage the Science Intranet and department websites
  • Plans and publishes materials to the portfolio of Science websites for our stakeholders, including students, alumni, faculty, and staff
  • Regularly reviews and edits content on all Science websites to ensure consistency, relevant uptodate information, and avoid duplication on the various websites/pages
  • Maintains and updates web content that promotes and amplifies the awards and achievements of the Faculty
  • Stays up to date on current UX/UI trends, digital accessibility tools and best practices and shares this knowledge with colleagues/stakeholders
Measurement and Impact

  • Analyze and segment internal audiences to target communication effectively
  • Maintain a strong understanding of different internal audiences. Use this knowledge to ensure the tone, language and format of internal communication is accessible and read by a range of Faculty groups
  • Bring together views and perspectives of stakeholders to gain a wider picture of the landscape surrounding activities and policies
  • Explore employee engagement data to understand the context for internal communication, identify challenges and barriers, and suggest actions for improvement
  • Recommend and initiate new channels for internal and leadership communication
  • Develop tools and vehicles to generate sources of data to inform internal and leadership communication
  • Monitor and evaluate the effectiveness of internal communication strategies and tactics for continuous improvement
Qualificat