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Enterprise Customer Insights, Coop

3 months ago

Toronto, Ontario, Canada PC Financial Full time

All referred applicants must first_ _
be submitted through Workday by a current Loblaw Colleague.

Location:

500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9

At Loblaw, we help millions of Canadians get through their best days, worst days, celebration days, and every day. Through our innovation and quality products, we're here for our friends, neighbours, family members and colleagues.

We succeed through collaboration and commitment and set a high bar for ourselves and those around us.


We're looking for adaptable people who are thrilled to join us in our goal of helping Canadians Live Life Well.

Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

We promote leaders at every level and support our people to follow their passion.

Term Length: 4 Months

Term Start:
September 11, 2023

Term Date:
December 15, 2023
Are you at the top of your game? Bring your expertise and knowledge to Canada's largest retailer.

We are looking for hard-working, nice and curious team members to help bring our Data & Analytics game to the next level.

This is an exciting time to join our team - we are changing the game in a big way


Whether shopping for your favourite foods, daily essentials, or little indulgences, the PC Optimum loyalty program helps Canadians live life well by delivering unparalleled customer value and utility through personalized offers, rewards, and experiences.

As part of the Loyalty Team at Loblaw, you will be part of a group that drives the future direction of Canada's largest and most loved loyalty program.


As an _Analyst, Loyalty Member Growth and Acquisition - Co-op _within the PC Optimum Loyalty Portfolio management team, you will work on the team responsible for leading and supporting new initiatives for the program to drive member engagement and acquisition for PC Optimum.

You will leverage your passion for customers and analytical skills to uncover and report on customer and loyalty program insights.


  • Please note this position is based out of Loblaw's Downtown Toronto office (500 Lake Shore Blvd W). The incumbent will be expected to work in the office 3 days per week, and virtually for 2 days per week._

What You'll Do:

  • Manage everyday executions of loyalty campaigns for the PC Optimum program including idea generation, campaign setups, performance reviews, customer data analysis, and budget management.
  • Prepare reports and presentations to report on shortterm and longterm performance of the loyalty campaigns with a focus on measuring progress against objectives and key results (OKRs) (e.g., digital engagement)
  • Deep dive into customer journeys to understand and empathize with customer pain points and identify opportunities with respect to customer engagement, business strategy, and experience with our Loyalty program
  • Support detailed analysis (data sourcing, analysis, testing) to ensure reliability, credibility and viability of conclusions and recommendations
  • Develop concise and easy to understand strategic and customer insights from data analysis
  • Across all of the above responsibilities, collaborate with crossfunctional stakeholders including but not limited to Loyalty Portfolio Management, Vendor Loyalty, Loyalty Partnerships, Loblaw Technology & Analytics, Loyalty Operations, Marketing, and/or Loblaw Digital

What You'll Need:

  • Be enrolled in 2nd or 3rd university, working toward a degree in Business, Economics, Mathematics, Engineering, or Computer Science
  • Ability to synthesize large amount of data into insights
  • Strong intuition for business
  • Curiosity and willingness to ask questions
  • Strong communicator skills and comfortable collaborating within crossfunctional team
  • Excellent organization ability to stay on top of a multifaceted and fast paced business, while leading multiple assignments at a time
  • Strong teammate and selfstarter
  • Strong attention to detail to ensure data accuracy and quality
  • Advanced knowledge of MS Excel
  • Basic knowledge of SQL, Python, R is an asset
  • Experience in Retail an asset

Why now?
We are growing our customer focus, using our outstanding insights through a consultative approach with internal and external partners. You will get a sense of the big picture here, and a chance to contribute meaningfully early on.


Success in Analytics at Loblaw is not only about being strong analysts - but it is an opportunity to prove your business sense, develop strong communicative skills and work on high profile programs to drive performance and thoughtful change.

Loblaw is committed to sustainability by sourcing products with integrity and making a positive difference in the community.

Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture.

We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive be