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Specialist, Communications
3 months ago
About Tourism Calgary:
As the official destination management organization for Calgary, Tourism Calgary's mandate is to:
- Promote Calgary as a destination of choice, marketing the city locally, nationally, and internationally to leisure and business travelers.
- Attract and support major events and conventions.
- Steward Calgary's destination brand.
- Lead or support development initiatives that enhance city vibrancy and the visitor experience.
- Advocate and support city building decisions that contribute to sustainable growth of the economy while enhancing quality of life for Calgarians.
In 2023, Calgary welcomed an estimated 8.4 million visitors generating a visitor spend of $2.9 billion.
The Position:
Reporting to the Senior Director, Communications and Sustainability and the Senior Manager, Communications, the Communications Specialist will contribute to Tourism Calgary's vision, mandate, and strategic business goals by supporting the development and execution of external and internal communications strategies. This role will suit a generalist who is a strong writer, organized, technically savvy, creative, able to work well with various stakeholders, and thrives in a fast-paced environment.
Key Responsibilities:
Corporate Communications:
- Contributes to the execution of strategic communications plans and editorial calendars in collaboration with team members.
- Delivers appropriate, credible, and relevant content based on understanding of Tourism Calgary's audiences/stakeholders.
- Develops content targeted to specific stakeholder groups in alignment with the organization's vision and objectives.
- Supports LinkedIn/social media content and engagement strategy in collaboration with the Marketing team.
- Provides strategic communications support for partner/member engagement activities and corporate events.
- Assists in creating corporate communications publications including e-newsletters, reports, presentations, and more.
- Supports media relations activities.
- Contributes to maintaining a corporate communications strategic plan and editorial calendar.
- Supports internal communication strategies and initiatives.
Tourism Strategy and Destination Development:
- Supports the 10-Year Tourism strategy rollout, processes, and engagement, as well as annual business planning activities.
- Assists in destination development activities as required.
- Contributions to Indigenous relations activities, sustainability strategy, diversity, equity, and inclusion initiatives.
- Supports organizational research plan and data requirements.
Qualifications:
- Degree in communications, public relations, or related field with a minimum of three years of experience.
- Ability to build strong relationships with stakeholders and colleagues.
- Excellent writing, editing, and proofreading skills for various platforms.
- Comfortable with a variety of applications, including CRM databases.
- Experience in proactive media relations.
- Innovative and adaptable mindset.
- Membership in IABC or CPRS is a bonus.
- Experience in tourism, government, or membership organizations is advantageous.
Working Conditions:
- Hybrid home/Calgary office position with three days in office and two days flexible.
- Candidate must have private high-speed internet and a quiet workspace.
- Equipment (cell phone & laptop) provided by Tourism Calgary.
Application Process:
Reply with a cover letter and resume to:
Roxanne Wideen
Director, HR
Tourism Calgary
Only selected candidates will be contacted.
Tourism Calgary values diversity of expertise, talent, and opinion, creating an innovative and collaborative environment. They are dedicated to a respectful and inclusive workplace, welcoming applications from all qualified individuals.