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Content Strategist

3 months ago

Ottawa, Ontario, Canada Mitel Full time
At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers.

You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience.


Overview:


We're looking for a marketer who is passionate about the art and science of content marketing and the power it holds for today's brands.

In this role, you'll work cross-functionally to develop integrated content strategies and assets that drive brand awareness, generate demand, lead buyers down the funnel, and support customer and partner success.


Responsibilities:

  • Position_
  • Establish and maintain a strong understanding of Mitel's corporate positioning and solution/product offerings to drive a compelling message and consistent tone
  • Build and evangelize message boards and positioning strategies for key marketing initiatives
  • Edit materials for other teams and departments as needed to ensure content conveys consistent tone, positioning, and relevance while being grammatically correct and optimized for search


 Create_
  • Partner with Mitel campaign architects to build robust multitouch demand and nurture campaigns
  • Plan and oversee development of multimedia content such as video, social or other strategies, including project management, scripting and collaborating on the creative process
  • Develop concise yet compelling digital content for Mitel's web site and supporting campaign initiatives
  • Propose creative ways to "sliceanddice" content into multiple assets so that each piece delivers more value and increases consistency of message


 Manage_
  • Work with international teams to align global content strategies and translation/localization needs
  • Drive consistent, integrated promotion of new content pieces across internal and external channels
  • Measure and report on content effectiveness; recommend and implement strategies for optimization

Requirements:

  • Bachelor's degree preferred; or high school diploma + relevant experience
  • Previous experience with B2B content marketing strategies such as blogging, video, influencer marketing, and multitouch campaigns
  • Clear, engaging writing style with ability to communicate technical concepts to a variety of audiences
  • Strong ideation skills and a willingness to experiment
  • Proven project management skills
  • Obsessive attention to detail
  • Collaborative and energetic personality
  • Confidence interacting with crossfunctional teams of all levels
  • Proven experience working in a metricsdriven marketing environment, and comfort with analytics that provide insight and accountability to content
  • Ability to work in a fastpaced environment and deliver high quality materials on budget and deadline
Mitel offers a comprehensive benefit program which includes Medical, Dental, Vision, Life and Disability Insurance, RRSP matching, Paid time off (holiday, vacation and sick), Employee Assistance Program, Reward and Recognition Programs and more

For more information, visit

Why Mitel

or follow us on LinkedIn

here

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  • Mitel will consult with all applicants with disabilities who request accommodation to ensure that the accommodation provided is suitable for the applicant's individual accessibility needs._
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