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Senior Manager, International Digital Marketing

3 months ago

Vaughan, Ontario, Canada TechBlocks India Full time
Senior Manager - Digital Marketing & Channel Partnerships
TechBlocks is a leading global digital product development firm.

Weunify strategy, design and technology with continuous growth-centricdigital product engineering solutions for F500 companies and globalbrands including Bell Telecom, Bausch Health (Previously ValeantPharma), Honda Motors, AES Corp, Thomson Reuters Carswell, FirstAmerican and Colliers International.

We specialize in building customizedbusiness apps that allow organizations and enterprises to improvetheir efficiency, collaboration and user experience.


What separates us from the rest is ourability to help businesses transform into a digital business withour consulting, engineering and post go-live, go-to-market services.


If you have a passion for innovation and looking for theopportunity to work on leading-edge projects, then join our team.

The Senior Digital Marketing Manager is an integral part of TechBlocks' sales & marketing team.

This role straddles the world of individual contributor and team lead in a matrix-style organization, allowing you to flex your creative muscles, while helping to guide and train others to be the best at what they do.


This person is responsible managing external agencies and coordinate with internal teams and stakeholders for web design, video production, event planners, and more.

In addition to agency partners, you will be responsible for coordinating joint demand generation activities (i.e. events, webinars) with channel partners, helping to execute virtual and in-person events, and other special duties as required.


To be successful in this role, this person must have superior time management and organizational skills, high attention to detail in copywriting and visual design across digital channels, including web, video, social, and third-party channels.

Develop and manage channel partners to maximize demand generation for TechBlocks services and offerings. Work with partners, vendors (i.e. agencies and consultants) to create and execute joint marketing initiatives and incentives to generate demand and boost sales.
Branding & Communications
Oversee our North American based agencies to coordinate timelines and deliverables for web site and all digital assets
Oversee content generation efforts and coordinate internal initiatives where SMEs share knowledge that drives thought leadership related content for driving demand generation
Manage directories, awards and other accolades to increase brand confidence
Work with our Digital Marketing Team to execute cross channel organic and paid campaigns
Take the lead on event planning for both in-person and virtual events.

Maintain brand tone of voice across channels and assist with reviewing sales documents, presentations, and HR material for consistency and brand execution.

Previous experience working with digital agencies providing e-commerce solutions or experience with hi-tech professional services companies providing e-commerce solutions is mandatory.

A minimum of 5 years of experience in marketing focusing on channel partnerships, event marketing or agency relationships. Experience working in an agency environment is considered an asset.
Strong relationship-building skills
Project Management (PMP) Certification is considered an asset
You have a valid passport and can travel to the USA as needed. You have a valid G-Class license with no restrictions.
Proficient with HubSpot for CRM, automations and reporting is required.
Flexible and adaptable to shift gears as needed.

Excellent interpersonal skills to communicate the creative vision, concepts, ideas, and solutions clearly and effectively to stakeholders, internal teams, and clients.

An understanding of the technology space, including IT Consulting, Software Development, SaaS, Managed Services, or other related spaces is considered an asset.

During the interview process you will be asked to show samples of previous work, including project plans, discuss successes and failures in channel partnership management.

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