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Sales Engineering

3 months ago


Thunder Bay, Ontario, Canada Lakeside Process Controls Full time
What you will be doing in the role of

Sales Engineering:
Your responsibilities may include, but are not limited to:

Develop and maintain relationships with various personnel of major customers and other personnel in various functional departments, such as: engineering, purchasing, maintenance, production and expediting.

Spend approximately 75% of time with internally facing activities, while spending the approximate 25% of their remaining time with external, customer facing activities.

Provide consultation to customers and potential customers to understand and assess product needs and provide product solutions available from the organization.

Provide pre-sale education and assistance to potential customers regarding products and services offered and their ability to satisfy organizational needs.

Provide technical expertise in troubleshooting problems with product implementation, providing solutions and ensuring the success of solution implementation.
Advise customers on how best to utilize products purchased from the organization.
Develop comprehensive product demonstrations.
Train customer personnel in the use of and advantages inherent in products, services and solutions offered by Lakeside.
Promote select new products and product improvements.
Liaise with assigned customers to provide information on advanced, improved and/or modified products and their applications.
Negotiate, calculate and prepare client quotations.
Track bid and quote progress.
Owner of defining sales processes including utilization of ISAs and Junior AEs.
Develop strategies to overcome or eliminate obstacles that may hinder effective sales techniques.
Provide technical mentorship and/or training to members of the Application Engineering team.
Quotation follow-up and funnel management.
Develop Differentiation and Value Selling Skills.
Develop and maintain key relationships within assigned customers or projects/pursuits.
Customer Training
Capital Planning
Regularly Scheduled Customer reviews

Knowledge and skills required for the role:
University degree in Engineering or Technologist Diploma in an Engineering discipline
Two to Seven (2-7) years' experience in a related role
Two to Seven (2-7) years' experience in technical sales with an understanding of process control equipment
Knowledge of process control and instrumentation products
Must be customer oriented
Must have knowledge of account management concepts
Strategic thinking ability
Thoroughness
Results oriented
Excellent written and oral communication skills
Personal credibility

What we give YOU
Flexible working schedules, including hybrid remote work programs
A competitive compensation package, with RRSP-matching
Comprehensive benefits coverage (medical, dental, vision, EAP & on-demand virtual health care)
A culture that promotes healthy work-life balance with above-market paid time off
Challenging work and direct exposure to key industries in the Canadian market
A structured training and development program and opportunities for continuous learning
Opportunity to participate in an award-winning wellness program

About Us:

Lakeside Process Controls Ltd. ('Lakeside') is recognized as a market leader, providing complete automation solutions to a wide range of industries.

Our capabilities in process management and industrial automation enable us to solve our customers' process automation challenges, keeping their operations running safer.


Our solutions range from devices that measure and relay diverse physical and chemical conditions, devices that control flow of materials, networks that transmit event-related information, to process control systems that collect information and trigger necessary actions to ensure continued operations.

We seek individuals who are engaged, capable and committed to continuous improvement. If this sounds like you, apply today and discover your potential with Lakeside

Lakeside Process Controls Ltd. is committed to employment equity and welcomes diversity.

If you require accommodations to complete an application, please contact our Human Resources team and we will work with you to meet your accommodation needs.