Conversion Rate Optimization

At ServiceTitan, we empower the trades, and our digital presence is crucial to our success. We're seeking a passionate and driven Conversion Rate Optimization (CRO) Specialist to join our dynamic Web team. If you're highly curious and eager to dive into experimentation, optimize user experiences, and drive measurable results, this role is for you.
This is an exciting opportunity to shape our testing strategy to maximize conversions and enhance user engagement. We're looking for someone with a solid foundation in conversion rate optimization (CRO) and a desire to grow alongside a rapidly expanding company.
You'll be instrumental in driving our experimentation efforts, identifying opportunities to improve conversion rates, and implementing data-driven strategies. You'll work collaboratively with cross-functional teams to design, execute, and analyze experiments. Strategize, help implement, and analyzeA/B tests, multivariate, and personalization experiments on web pages.
Take ownership of the technical setup of experiments in our A/B testing platform, including using the visual editor, writing custom code for variations, and configuring precise audience targeting.
Develop data-driven hypotheses based on user behavior, market trends, and business objectives.
Work closely with designers, developers, and teams within Demand Generation.
1-2 years of experience in a digital marketing or CRO-related role.
~ Experience running and analyzing tests on web pages, email campaigns, or paid media.
~ Working knowledge of front-end web technologies (HTML, CSS, and basic JavaScript/jQuery) for implementing changes and customizations directly within the testing platform.
~ Familiarity with web analytics tools (e.g., Strong analytical skills and a data-driven mindset.
~ Ability to translate data into actionable insights.
~ Bachelor's degree or equivalent experience in Marketing, Business, or a related field.

Bonus Points:
Direct experience with Optimizely Web.
Knowledge of user experience (UX) principles.
Microsoft Clarity, FullStory).
Experience working with Chat platforms like Drift or Qualified
We need amazing people like you to help us challenge the conventional and think differently about the problems that we're solving. Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.
Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.
We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.
ServiceTitan is committed to fair and equitable compensation for all of our employees. The expected salary range for this role for candidates residing in Canada is between $71,100 CAD - $106,700 CAD. Actual compensation for an individual may vary depending on skills, performance over time, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes an annual bonus, equity and a holistic suite of benefits.