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Marketing Manager, Social Media

4 months ago


Vancouver BC, Canada University Canada West Full time

Position Job Title: Marketing Manager, Social Media

Location: Vancouver, BC (Hybrid)

Reports To: Associate Director, Digital Marketing

Primary Purpose

University Canada West is looking to hire an experienced Marketing Manager, Social Media, to join our dynamic, award-winning Marketing and Communications team.

Our ideal candidate has experience developing and executing social media strategies and must have experience managing and mentoring people. As a successful hire, you will help grow the brand identity online through content and visuals representative of the University and our programs. The ideal candidate for this position has a positive attitude, a tireless work ethic, impeccable attention to detail, and an appetite for growth.

Specific Responsibilities

  • Help develop a social media strategy for the University and manage the execution
  • Develop content to increase community engagement online. Maintain online relations with the UCW community
  • Provide short- and long-term market forecasts and reports by conducting/directing market research collection, analysis, and interpretation of market data
  • Develop new approaches for building brand awareness and community engagement, acquiring and analyzing data, and consulting with internal and external sources
  • Complete social media marketing department operational requirements by scheduling and assigning employees and following up on work results
  • Manage social media marketing staff by recruiting, selecting, orienting, training, and managing employees
  • Maintain social media marketing staff job results by counseling and providing direction to employees and planning, monitoring, and appraising job results
  • Develop marketing staff by providing information, educational opportunities, and experiential growth opportunities
  • Create a brand persona through the brand’s online channels
  • Utilize the social channels most relevant to the brand on a daily basis
  • Respond to social media queries through networks
  • Create successful social media ad campaigns that will generate leads
  • Work with relevant influencers or complementary brands to grow the university's social following organically and increase brand awareness
  • Work together with graphic designers to create compelling content for publication or campaigns
  • Manage social media calendar on a daily basis
  • Support social media requests from other departments and stakeholders
  • Manage a group of Student Ambassadors. Communicate with current students and alumni to collect testimonials and produce engaging content
  • Ensure brand consistency and quality control across all platforms and monitor third-party posts to ensure compliance according to the UCW Brand Guide and Marketing Manual
  • Evaluate competitors
  • Assist with other day-to-day marketing activities as needed

Position Requirements

Competencies:

  • Advanced knowledge of social media platforms (Instagram, YouTube, Facebook, LinkedIn, Twitter, TikTok, and others)
  • Coaching and subordinate involvement
  • Proficient in marketing research and statistical analysis
  • Strong project management, multitasking, and problem-solving ability
  • Impeccable attention to detail
  • A great sense of aesthetics, a love for great copy, and witty communication. Skilled in creating, editing, and promoting written and visual content
  • Excellent English written and verbal communication skills
  • Proficiency with digital marketing and proven experience in creating a successful social media strategy
  • The ability to work and thrive in a fast-paced, rapidly changing work environment
  • Up-to-date with the latest trends and best practices in online marketing and social media

Education and Experience:

  • A university degree in Journalism, Communications, Public Relations, Marketing or a related discipline
  • Minimum of 3 years of experience working in social media marketing roles
  • Proven working experience in social media content creation
  • 2 years of proven experience in leadership and managing employees
  • Experience working with project management tools such as Asana, Trello
  • Experience working with social media management and listening tools such as Sprout Social, Hootsuite
  • Will be required to work occasional early mornings, evenings, and weekends
  • Adobe Creative Suite skills, an asset