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Head of Marketing

4 months ago

Charlottetown PE, Canada PEI BioAlliance Full time

Reporting directly to the Chief Executive Officer (CEO), the Director, Communications & Marketing , will spearhead and oversee all communications and marketing strategies for the PEI BioAlliance and Emergence. The ideal candidate will be an adept specialist in communications and marketing, showcasing a proven track record of successfully executing strategic initiatives. The PEI BioAlliance, a premier private sector-led not-for-profit organization, is dedicated to nurturing the burgeoning bioscience industry on beautiful Prince Edward Island. We promote a vibrant ecosystem with our partners to provide unwavering support to companies across all developmental stages. We are also proud to host Emergence, Canada’s Bioscience Business Incubator, a virtual hub committed to propelling bioscience innovations into the marketplace.
Communications:
Develop and implement comprehensive internal and external communication strategies for PEI BioAlliance and Emergence.
Collaborate closely with the CEO and BioAlliance members to generate innovative concepts and compelling content for various marketing channels.
Craft engaging communication materials, including print, web content, press releases, reports, and presentations.
Drive social media and blog campaigns to enhance organizational visibility and sectoral exposure.
Lead sectoral-related marketing initiatives and special events.
Marketing:
Design and execute marketing communications across diverse platforms, including advertising, social media, sponsorships, and events.
Oversee the organization’s website and ensure its alignment with branding objectives.
Develop and maintain collaborative partnerships within the bio-cluster to elevate brand presence and market PEI as a prime destination for bioscience endeavours.
Implement marketing initiatives to enhance organizational positioning and sectoral awareness.
Stay current of online trends and best practices to optimize digital marketing efforts.
Coordinate large-scale events and conferences to showcase organizational achievements and promote networking opportunities.
Partner closely with the CEO and Director of Incubator Services to evaluate and enhance the effectiveness of strategic communications and marketing endeavours.
Manage external relationships with provincial and federal counterparts and other key stakeholders to amplify organizational impact.
Work is typically performed in an office environment. It requires extended periods of sitting, computer use, and mental attention to detail.
Standard office hours are Monday-Friday.
Periodic travel is required (local, regional, national, and international).
Completion of a post-secondary degree or diploma in a relevant field.
~3-5 years of experience in marketing, communications, and/or public relations.
~ Proven expertise in strategic planning and execution of marketing communications initiatives.
~ Exceptional written and oral communication skills, with a keen eye for detail.
~ Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
~ Proficiency in digital communications tools and platforms.
~ Proficiency in English is required, while proficiency inFrench is considered an asset.
~ A valid Canadian driver's license, access to reliable personal transportation, and a valid passport.
~ Legally entitled to work in Canada (must be a Canadian citizen, a permanent or temporary resident of Canada, or have a valid Canadian work permit).

Please apply online only.
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PEI BioAlliance is fully committed to creating an inclusive environment and building a team that represents a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to age, religion, ethnicity, gender, disability, citizenship status, marital status, or sexual orientation. As part of this commitment, PEI BioAlliance will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.