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Vice President, Marketing
4 months ago
Workleap builds practical employee experience software that makes work simpler. With over 20,000 happy customers in more than 100 countries, Workleap is a must-have for businesses looking to create a more engaging and successful workplace.
Job DescriptionAs the Vice President of Marketing, you will play a pivotal role in crafting and driving forward the marketing strategy for Workleap. This is a strategic position where your leadership will direct the entire spectrum of marketing activities, encompassing demand generation, product marketing, the digital experience strategy, and brand management. As a part of Workleap’s executive team, you will report directly to the General Manager and have ownership of the following responsibilities:
So, what will your new role look like?
- Lead, mentor, and empower a diverse marketing team of about 40 talented individuals, including 3 to 4 direct reports, fostering an environment of accountability and high performance.
- Convert Workleap’s business objectives into robust, comprehensive marketing strategies for our platform and across all product categories, ensuring alignment with our ambitious growth targets.
- Establish the marketing department's strategic vision, setting clear priorities, key performance indicators (KPIs), goals, and a roadmap that supports the overarching business objectives.
- Oversee the crafting and execution of all marketing initiatives, guaranteeing they align with our strategic goals and brand vision.
- Employ a data-centric approach to decision-making, enhancing continual process optimization and revenue growth. Monitor and respond to key performance metrics, leveraging insights for strategic adjustments.
- Build and nurture strong relationships with key internal and external stakeholders, enhancing the marketing department's impact through strategic cross-functional collaboration.
- Advocate for and embed a culture of collaboration, innovation, creativity, and continuous improvement within the marketing team and across the organization.
- Demonstrated experience leading and scaling a marketing team at the VP level within a high-growth environment, with a track record of inspiring and developing high-performing teams;
- A strategic thinker with a solid history of designing and implementing successful marketing strategies closely tied to the company's key objectives and strategic vision;
- Proven capability in driving significant revenue growth within a SaaS, multi-product environment through innovative marketing strategies;
- Exceptional ability to leverage data and analytics to guide strategic decision-making, optimize marketing performance, and drive business outcomes;
- Experience working closely with executive leadership and sales teams within a B2B SaaS context, promoting an innovative, dynamic, and collaborative culture;
- Deep understanding of the latest marketing trends, approaches, and tools, including expertise in Hubspot and Salesforce (CMS, CRM, Marketing).
At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.
We strive to create a healthy and inclusive work environment. This is everyone’s business.
Our Candidate Experience Flow at Workleap:
Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer
We are looking forward to getting to know you
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