Marketing Manager

2 weeks ago

Toronto ON, Canada Now Prepay Full time

Position Overview: The Now Prepay marketing manager will play a critical role in shaping and executing the marketing strategy for the Now Prepay product suite. Reporting directly to the VP of Marketing, the Marketing Manager will oversee creating, implementing, and evaluating marketing plans, budgets, and ongoing campaigns. A key aspect of this role involves identifying growth opportunities and working collaboratively with internal departments, including Product, Sales, and Customer Support, to align marketing initiatives with business objectives. Key Responsibilities: Marketing Strategy and Execution: Develop, implement, and assess comprehensive marketing plans and budgets. Present campaign outcomes and marketing strategies to key stakeholders. Lead Generation and Sales Support: Collaborate with Sales to drive high-quality retailer leads through: Competitive research and positioning. Trade show preparation. Creating sales materials that align with the customer journey. Managing online content, including blog posts and social media. Cross-functional Collaboration: Work with Sales, Customer Support, and Retail Account Managers to: Improve the retailer onboarding experience and collateral. Integrate marketing initiatives within CRM tools. Manage retailer communications and advertisements. Product and Supplier Engagement: Partner with Product Owners and Suppliers to drive product demand by: Executing go-to-market and product launch strategies. Managing supplier-funded marketing campaigns. Enhancing customer engagement and retention. Additional Responsibilities: Undertake additional tasks and projects as assigned. Required Qualifications: Education: Bachelor’s degree in Business, Marketing, or a related field. Experience: Minimum of 5 years of marketing experience, ideally in a B2B environment. Skills, Knowledge & Abilities: Exceptional time management and project coordination skills. Strong verbal and written communication abilities, including copywriting. Proven success in collaborating across departments and influencing decision-makers. Experience using CRM tools such as Active Campaign, HubSpot, or Mailchimp. Proficiency with Adobe Creative Suite. Ability to communicate effectively with cross-functional teams and C-level executives. Strong teamwork and interpersonal skills. If you are interested in this amazing opportunity, please apply by sending your resume to HR@nowprepay.ca

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