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Social Media and Content Marketing Associate

4 months ago

Windsor ON, Canada Alimentiv Inc Full time

At Alimentiv, we are the leading clinical research organization (CRO) in GI diseases focused on Transforming Human Health. With a mission to foster innovation in GI diseases, we invest into R&D to shape the future of clinical trial design and the treatment of chronic inflammatory diseases.
We are committed to lead with science, cultivate care, be purposeful, and to remain agile and authentic.
We are seeking an experienced Scientific Marketing Content Associate who will play a pivotal role in producing and creating engaging, audience-driven content for Alimentiv’s websites, social medias channels, client communications/newsletters, campaigns. We are looking for candidates with a solid background in working in scientific marketing communications with a life sciences education. Prior experience in a content marketing & communications writing role is a must. This role will report to the Director, Marketing & Communications.
Write compelling and engaging content that effectively communicates our brand message and value proposition to target audiences.
Lead the development of short-form and long-form materials to support our digital content strategy - website, landing page, blog posts, social media posts, press releases, case studies, whitepapers, and any other promotional materials.
Collaborate with the global marketing team to create multimedia content (e.g., videos, infographics) that enhances our marketing efforts.
Develop and maintain a global content calendar to ensure timely delivery of content across various channels and all editorial calendars, content assignments, copy editing, approval and review, and feedback from different stakeholders.
Conduct research to identify relevant topics, trends, and keywords for content creation.
Collaborate with the Digital Marketing Manager to monitor and analyze the performance of content initiatives, and make data-driven recommendations for optimization.
Collaborate with external partners, such as agencies and freelancers, as needed, to supplement internal resources.
Bachelor's degree in a scientific discipline is required with previous experience in marketing content creation, or a related role.
Excellent writing and editing skills, with a keen eye for detail and accuracy.
Ability to write both short form content like emails, social media posts, and blog posts and long form science-heavy content like case studies, whitepapers.
Strong understanding of scientific concepts and terminology, with the ability to translate complex information into clear, accessible content – (clinical research & imaging experience an asset).
Creative and innovative thinker, with an ability to create content and translate it into engaging content.
Experience with SEO best practices.
Home-based
Accommodations for job applicants with disabilities are available upon request throughout the recruitment lifecycle
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