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Corporate Communications Advisor

4 months ago

Saskatchewan, Canada Saskatchewan Blue Cross Full time
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Saskatchewan Blue Cross®, one of Saskatchewan’s Top Employers, is currently recruiting for a full time, permanent Corporate Communications Advisor to join the Marketing department located in our Saskatoon office. If you share our values, are an experienced communicator, are passionate about the value effective storytelling brings to organizations, thrive in a fast-paced environment, see solutions and possibilities, and love making a positive and lasting impact, then we’re looking for you

JOB FUNCTION
Reporting directly to the Director, Marketing & External Relations, the role of the Corporate Communications Advisor is to help steward the organization’s brand both internally and externally. Providing employees with the right information and keeping them engaged as well as working with stakeholders from Saskatchewan Blue Cross and our partners to strengthen our brand across the province by telling our story externally through media relations, partner relations, email marketing programs, collateral, our website and social media channels as well as through promotional and public speaking programs and events.

Through the implementation of a communications strategy designed to further Saskatchewan Blue Cross’ objectives, mission and vision, you’ll create and curate content and campaigns and report on the effectiveness and outcomes of all internal and external communications activities. The Corporate Communications Advisor plays an active role in planning, researching, organizing and implementing communications strategies for the company.

DUTIES & RESPONSIBILITIES
  • Research, develop and create a wide variety of content to support communications and marketing efforts, including but not limited to: social media content, email programs, website content, press releases, speeches, collateral, case studies and testimonials, presentations and proposals
  • Provide oversight and coordination for all aspects of approved communication programs and initiatives, including representing Saskatchewan Blue Cross at events
  • Develop and execute communications plans, editorial calendars and content programs for member and partner email programs, social media and the website
  • Perform active outreach to press outlets, partners and influencers to build and foster strategic partnerships that grow brand impact, while responding to media inquires, building and maintaining strong relationships with journalists and members of the press from across the province
  • Plan and coordinate speaking engagements, public engagements, conferences, and other promotional events to build the brand and keep Saskatchewan Blue Cross top of mind with key stakeholders and audiences
  • Conduct ongoing market research and environmental scans of communications opportunities in the health and wellness space in Saskatchewan and stay up to date on industry trends to make recommendations for adjustments to communication strategies
  • Develop and deliver internal communications to drive employee engagement, awareness, and excitement for all communication campaigns and their impact to our brand
  • Explore new ways to reach new members and markets by maturing our social media and online review presence, listening for and engaging in relevant social discussions about Saskatchewan Blue Cross, our competitors, health and wellness, and/or our industry
  • Establish, monitor, measure and report on the success and impact of all communications initiatives, campaigns and strategies in accordance with measurement and evaluation frameworks; analyze data to help determine and recommend improvements to strategic approach
  • Proof and edit materials authored by colleagues and partners, ensuring compliance with brand voice and corporate trade-mark guidelines
  • Develop and maintain strong, member-focused relationships with stakeholders internally and externally, working collaboratively to ensure communications are accurate and connect with specific audiences
  • Evaluate and optimize online content for engagement, usability, lead generation and impact, recommending and making changes to ensure audience relevance and deliver results
  • Provide support to the departmental planning and budgeting process
  • Remain current with company and industry product and service offerings
  • Participate on cross departmental teams or committees
  • Other related duties and project work as assigned
QUALIFICATIONS & SKILLS
  • Completion of a Bachelor’s Degree in Communications, Journalism, Marketing or a related field and 3+ years’ relevant experience, or an equivalent combination of training and experience in Public Relations, and/or Communications
  • Proven knowledge of communications and marketing ethics and best practices
  • Demonstrated experience writing/editing marketing materials, proposals, media relations, presentations and communications
  • Experience presenting to leadership and in external settings would be considered an asset
  • Previous advertising agency experience and/or managing advertising supplier would be considered an asset
  • A demonstrated understanding of the insurance and/or health care industry would be considered an asset
  • Experience in the use of social media tools, analytics, content planning and digital marketing techniques
  • Strong technical skills in MS Word, Excel, Power Point and familiarity with editing software such as Adobe Photoshop, with the ability to easily learn new programs
  • Excellent interpersonal, verbal and written communication skills; proficient public speaking abilities would be considered an asset
  • Proven research, report development, project and content management, and problem-solving skills
  • Well organized with a demonstrated ability to manage multiple competing priorities and able to work both independently and in a team environment
  • Self-starter with strong sense of accountability and initiative, and demonstrated flexibility and adaptability
  • Strong analytical skills, with experience using Google Analytics and knowledge of other online tools
  • List management experience would be considered an asset
  • Highly motivated, creative and an independent thinker who thrives in a fast-paced environment
  • Commitment and passion to excel in the delivery of superior customer service
  • The successful candidate will be required to undergo a background check
  • Must be legally entitled to work in Canada on an unrestricted basis
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