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SEO Content Strategist

4 months ago

Canada Bauer Media Group Heinrich Bauer Verlag KG Full time

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Bauer’s Audience Team is responsible for ensuring that we can reach, engage and acquire users from across the web – primarily from Google search, but also from social media. Our team are experts in content optimisation, technical SEO and social media platforms, and work closely with colleagues across our editorial, product and development to ensure that our sites and content perform as well as possible in search.

The Main Focus of the Role:

Based in either the London or Peterborough office (flexible working possible) you will work closely with the Head of Audience Development to help implement SEO editorial processes and deliver growth in organic traffic and search visibility on brands across our portfolio.

Key Responsibilities:

  • Research opportunities for organic search growth and provide actionable insights to editors.
  • Train editorial teams in SEO best practises including internal linking and the importance of topical authority.
  • Website auditing and ownership of content SEO improvements.
  • Monitor organic search traffic, track keywords and adjust SEO strategies accordingly
  • Attend weekly meetings with various brand teams to update them on SEO progress, what is/isn’t working and content priorities for the following week
  • Create weekly and monthly SEO reports, showing progress, and identify weakness or lost opportunities
  • Keep pace with Google algorithm updates and refine best practices accordingly
  • Be data-driven and continually looking into search demand, topics and trends from a variety of data sources
  • Attend industry events and run workshops with Bauer Media teams to share knowledge
  • Support and assist on other areas, such as managing relationship with external agencies

What we’re looking for:

  • Previous experience of working in SEO, preferably within a content / publishing environment
  • Experience with using keyword tools for research and competitor analysis
  • In-depth knowledge of Google Analytics & Webmaster tools
  • Diplomatic and persuasive with superb communication skills to build working relationships with editors and development team
  • A passion for SEO and a comprehensive understanding of SEO best practices, including what it takes to create great content
  • Strong understanding of search engines and how they work
  • Spreadsheet skills to work with raw data, and using the insights to present back to teams

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

• 25 days holiday + bank holidays + 2 volunteer days
• Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
• Opportunity to buy additional holiday
• Enhanced Maternity and Paternity pay
• Company pension
• Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
• Discounted subscriptions on Bauer publications (50%)
• Thrive initiatives – Wellbeing at Bauer
• Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
• Discounted high street vouchers

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.

What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.



Learning and Development

As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all, Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.



Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

Bauer Core Values

Passion

We LOVE what we do – it inspires, unifies and challenges us. Our passion is contagious – both loud and quiet, making the impossible possible.

Our desire for excellence fuels our ambition for personal and business growth.

Trust

We value honesty and integrity. Trust is our foundation, empowering our people to live up to their full potential.

Entrepreneurship is our pursuit of opportunity – we are agile, focused and resourceful.

If you have any feedback regarding our UK recruitment process please email careershub@bauermedia.co.uk we would love to hear from you.

Date: 14 May 2024

Location:

London, GB, NW1 2PL Peterborough, GB, PE2 6EA

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