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Marketplace Advertising Specialist
4 months ago
Who We Are Cymax Group Technologies is a leading eCommerce technology and logistics services platform for furniture vendors and retailers. Our products include Freight Club, the all-in-one shipping platform, and Channel Gate, the AI-powered multichannel platform. At the end of the day, everything that we do is to create a better eCommerce and logistics experience for our partners. . The Role Our mission at Cymax Group is to break down all barriers to make multi-channel commerce easy. The marketplace advertising specialist supports this mission by creating omni-channel marketing strategies for a portfolio of furniture brands and making data-driven decisions to optimize marketing campaign performance. Who You Are
- Proven track record of successfully increasing product sales at scale on Amazon, Walmart, eBay, and other marketplaces
- Proven experience managing pay-per-click (PPC) campaigns on Amazon Advertising and Google Ads
- Familiar with leveraging research tools (e.g. Helium 10) to make strategic optimizations to your managed product listings
- Proven ability to manage multiple projects with tight deadlines
- Strong knowledge of e-commerce platforms, SEO, and product search-ability
- Basic SQL knowledge
- Certifications in Amazon Advertising and Google Ads is a plus
- Strategize, manage, and optimize advertising campaigns on Amazon, Walmart, eBay, and other online marketplaces to maximize product sales growth
- Conduct product SKU analysis to identify areas of improvement on marketplace seller metrics (Buy Box, BSR, ACOS, etc.)
- Work with the merchandising team to identify opportunities on product content enhancement (EBC)
- Develop cross-channel marketing strategy on paid media channels (search, shopping, display, etc.)
- Perform product and keyword research to understand market landscape
- Communicate and present performance insights regularly to internal and external stakeholders
- Analyze, create and implement A/B testing strategies to increase profitability on your product listings
- Review and analyze historical data to identify product and channel growth opportunities
- Make data-driven decisions to optimize your assigned brands and ensure KPIs are met
- Stay on top of marketing platform knowledge; Meet regularly to share and exchange ideas with a growing marketing team
Cymax
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