Marketing Specialist

1 week ago

Kitchener ON, Canada Bridgit Full time

Kitchener, ON / Remote
Bridgit is a community of hard-working people who want to make a difference in the construction industry. Our average tenure is 3+ years and every employee survey tells us that our team loves the people they work with at Bridgit. We can talk about the perks and benefits that our team members are entitled to but those are icing on the cake. Here’s the fine print though – opportunities are only as big as the heart you put into it. A successful product pivot and building a market-winning position
Top tier performance across all SaaS Metrics
Paving the path to profitability
The transition to remote-first working environment

As a Content Marketer, you will play a crucial role in developing and executing our content strategy — that aligns with our company’s vision and resonate with our target audience. You will also collaborate with cross-functional teams, lead content creation efforts and shape our brand’s voice. Your exceptional writing skills, strategic thinking and attention to detail will contribute to enhancing our brand presence, engaging our audience and driving business growth.

Develop and implement a content strategy that aligns with the company’s objectives, target audience and brand guidelines.
Create and manage editorial calendar to deliver timely content across various digital platforms.
Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
Ensure publishing of engaging and SEO-friendly content, including articles, case studies, blog posts, website copy, social media posts and email newsletters.
Collaborate with stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
Monitor and analyze content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.

Current and future Bridgitrons embody these core values:

Navigate uncharted territory effectively while also laying a foundation for sustainable growth and success.
Bachelor’s degree in marketing, communications, journalism or a related field.
~3+ years of experience as a content manager, content strategist or similar role.
~ Excellent written and verbal communication skills in English
~ Demonstrated ability to create high-quality, engaging, SEO-friendly content across all platforms.
~ Familiarity with content management systems (CMS) and basic knowledge of HTML.
~ Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
~ Strong project management skills with the ability to prioritize tasks and meet deadlines.
~ An analytical mindset to interpret data and metrics and optimize content performance.
~ Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests and nuances.
~ Perks and benefits including unlimited vacation, 4-hour Fridays and extended long weekends

Bridgit values diversity and believes that our strength comes from including the perspectives of all kinds of contributors. We encourage people from underrepresented communities to apply, including racial minorities, 2SLGBTQIA+, and those with disabilities. Accommodations are available during all stages of the recruitment process, please advise us of any needs as required.

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