Head Of Affiliates

7 days ago

Toronto ON, Canada Sports Interaction Full time

Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

As the Head of Affiliates, you will lead by example, managing key affiliate accounts and overseeing a team responsible for expanding and optimizing partnerships. This pivotal role offers an exciting opportunity to influence company performance directly by developing relationships, negotiating agreements, and executing strategic, data-driven initiatives.
Set clear objectives, KPIs, and performance expectations for team members, providing regular feedback and coaching to support professional growth.
Monitor team performance and provide strategic direction to ensure targets are consistently met or exceeded.
Strategic Planning & Partnership Development
Develop annual budget plans and re-forecast to shift/request budget to maximize results when requested.
Plan, coordinate, and analyze Affiliate performance including impact on KPIs. Negotiate and manage Tier 1 affiliate agreements, partnerships, and app network collaborations, ensuring mutually beneficial outcomes.
Build long-term relationships with key affiliates, ensuring satisfaction and sustained performance.
Performance Analysis & Optimization
Oversee the monitoring and analysis of affiliate program performance, ensuring data-driven decisions to optimize ROI, conversions, and engagement.
Establish robust tracking systems for affiliate activities, including mobile app campaigns, fraud detection, and compliance monitoring.
Compliance & Regulatory Standards
Collaborate with compliance and legal teams to implement and maintain adherence to policies in all target markets.
Provide affiliates with high-quality marketing materials, creative assets, and resources to maximize performance.
Regularly review and refine campaigns based on performance data and affiliate feedback.
Work closely with internal teams to align affiliate initiatives with broader marketing strategies, ensuring consistent branding and messaging.
Lead or participate in affiliate platform improvements, automation, and technical projects.
Deliver detailed reports on affiliate performance, team achievements, and campaign outcomes to stakeholders.
Act as the primary point of contact for senior management regarding the affiliate program’s performance and opportunities for growth.

Bachelor’s degree in Marketing, Business, or a related field from an accredited institution.

Minimum of 5 years of experience in online marketing, with a strong background in affiliate marketing, advertising account management, SEO, or media buying.
Proven success in managing affiliate programs, driving growth, and optimizing revenue within online gaming, sports betting, or a related industry.

Strong leadership and people management skills, including mentoring, performance evaluations, and team development.
Strong project management and multitasking abilities to handle multiple campaigns and team priorities.
Extensive knowledge of casino and sports betting promotions, player motivations, and betting behaviors.
Experience in fraud detection tools and strategies (e.Familiarity with integrated marketing channels, including PPC, social media, and email marketing.
Multilingual capabilities, particularly in French, to support Canadian affiliate partners.
Diversity and equal opportunities:



Our diverse internal networks provide the support for you to express your views and make a positive difference

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