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Marketing Manager

4 months ago


Niagara Falls ON, Canada Walsh Employment Full time

For over 60 years our client has been pioneering the design, marketing, and sale of cutting-edge consumer electronics which are renowned for their performance, simplicity, and elegance. The business has built an enviable reputation for consistently delivering an innovative portfolio of premium products that empower individuals. We are now looking for an exceptional Marketing Manager to join their busy, growing, and successful team.Marketing ManagerCAD $110-125K + 15% bonus and excellent benefits packageNiagara Falls, Ontario – relocation assistance available if required.Please note that candidates will need to share their marketing portfolio if shortlisted for this role.To be successful in this role:You will be a confident Marketing Manager with experience in e-commerce, brand management (specifically social and PR), digital marketing, and Google analytics / SEO. You will also have experience with email marketing and come from a B2C Consumer Goods background. Other requirements for this role include:Post-secondary education in Marketing, Communications, or related field5 years experience leading teams with direct reports (at least 3 at a coordinator level or above) including creating annual team performance reviews7+ years of digital brand management experiencePrevious experience leading social media, public relations, and contentExperience with social media analytics platformsProficiency in Microsoft OfficeJob role and responsibilities:This is a very data driven position and heavy on leadership. As the Marketing Manager you will have 7-8 direct reports and be the most senior level marketing team member. You will be responsible for leading and mentoring the marketing department, including establishing and implementing processes to algin strategies and responsibilities across e-commerce, design and brand marketing. Other responsibilities for this role include:Developing and managing the annual department budgetDriving the development, implementation, and execution of marketing plans for several different brandsOverseeing key goals in sales, brand marketing and content across all marketing channelsGuiding brand strategy and alignmentManaging and negotiating with 3rd parties and managing the relationships with public relations agencies, influencers, etcTracking, and optimizing the effectiveness and impact of marketing initiativesPlanning and executing digital marketing campaigns (paid advertising, email marketing, social media)Formulating and executing strategies to increase brand awareness through content marketing and enhancing Google rankingUtilizing SEO strategies to enhance organic search rankings and drive relevant trafficDeveloping customer engagement strategies to enhance brand loyalty, increase customer lifetime value and encourage word of mouth trafficMonitoring and analyzing KPIs related to online sales, website traffic, conversion rates and customer acquisition costThis role is 20% project based, 80-% leadership and working with the team on their goalsBenefits:Competitive compensationComprehensive benefitsEducation and professional development assistanceRRSP matchingFitness incentivesRelocation allowanceFitness incentives