Director of Communications + Marketing

1 week ago

Delta BC, Canada Smart, Savvy + Associates (Recruitment Agency) Full time €115,000 - €125,000

As the Director of Marketing and Communications, you will develop, lead and implement initiatives that position and promote Southpointe Academy as a leading independent school of choice for teachers and families. You bring a strong vision, a successful track record in brand marketing and an effective, collaborative leadership style to elevate the profile of Southpointe.
About Southpointe Academy
Celebrating its 25th anniversary, Southpointe Academy is a vibrant, innovative private K-12 school in Tsawwassen, BC. It is an International Baccalaureate (IB) Continuum World School that offers its students and families a caring, community-centered environment.

Driven by its core values of kindness, integrity, perseverance, respect and responsibility, Southpointe aims to develop young people of character who will make a positive difference in the world. With a growing student population and new state-of-the-art building project, it’s an exciting time to join the leadership team and usher in a new season for the school.

This is a full-time leadership position that requires working 5 days a week at Southpointe Academy’s campus in Tsawwassen, BC. Developing, leading and implementing new ideas to elevate the school’s profile and brand.
Expanding Southpointe’s brand awareness through various print and digital media channels, both paid and organic.
Advising on and implementing marketing and communications campaigns in collaboration with and support of Admissions, Advancement, Alumni Relations, Human Resources and Education programs and initiatives.
Leading a website refresh to improve user journeys.
Identifying and implementing new opportunities to support internal brand advocacy and generate referrals from the school’s current parent community.
Creating and overseeing the development of all digital communications (e.G. social media, digital signage, email newsletters, etc.).
Creating content that supports new teacher recruitment both locally and internationally.
Engaging, vetting and overseeing external contractors and consultants for various projects.
Acting as the internal brand steward and advisor to ensure that all public-facing initiatives and content are highly professional and align with the brand.
ensuring the content and images positively reflect the school and its values.

7+ years of related marketing and communications experience.
~ Bachelor's or master's degree in marketing, communications, or related discipline.
~ Professional or personal experience in education or working with children, especially with independent schools, is an asset.
~ Proven track record of successful brand marketing and communications initiatives.
~ An eye for design and deep understanding of appealing brands from messaging, marketing and aesthetic perspectives.
~ Strong verbal and written communication skills.
~ Demonstrated understanding of diversity and the importance of an inclusive community.
~ Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite.

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