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Digital Marketing Specialist

4 months ago

Québec QC, Canada CartoVista Full time

About us

We are on a mission to transform business decision making by connecting data to help create inspiring stories with interactive maps. The CartoVista platform enables Government, Energy, Mining, Utilities, and other private organisations to better visualise, understand and communicate the hidden insights that their data has to tell.

What we value

  • Be creative . We constantly reimagine how to drive the future forward. We have opinions and aspire to be visionaries in our space.
  • Be passionate. We are passionate about what we do. We bring curiosity and interest to build the best scalable solutions. We take ownership and develop long-term outcomes.
  • Build trust . We work hard to establish trust, demonstrate accountability and show respect to our customers, partners and team members.
  • Focus on customers. Our customers are always at the heart of everything we do, guiding our decisions and actions to provide them with an optimal service at all times.

About you

  • Reporting to our CEO, you will be responsible for actively engaging with the business to lead the design, development, execution, and optimization of our digital demand generation campaigns.
  • Have 3-5 years experience developing B2B multi-channel campaigns in a SaaS environment.
  • Experience taking the lead for all things marketing.
  • Possess excellent verbal and written communication skills, with ability to present goals/results.
  • You have demonstrated strong collaboration, organisation, strategic thinking, and execution abilities.
  • Experience with martech software including HubSpot, WordPress, Elementor, Google Data Studio, LinkedIn, Facebook Manager and other paid ad platforms.
  • Knowledge of the geographic information systems (GIS) / mapping market would be an asset.

This role is for you if

  • You love working in a fast-paced environment.
  • You take initiative and are driven by a passion for technology.
  • You are looking for career growth and to advance your skill set.
  • You prefer stepping outside your comfort zone.
  • You embrace challenges and see opportunities rather than obstacles.

Your typical day

  • Work closely with the CEO, sales and product development to create and execute digital marketing campaigns.
  • Own and develop ad copy & content creation.
  • Work with internal graphic designer to develop visual assets for digital campaigns.
  • Manage Cartovista’s website and publish content to support marketing campaigns.
  • Continually monitor & optimize marketing campaigns.
  • Communicate key insights and findings to the management team.

What you will love about us

  • We’re inclusive. Our uniqueness is rooted in the diverse mix of cultural, ethnic, social, economic backgrounds of each and every one of our team members. We strongly believe in the value of building a diverse team.
  • We believe in continuous professional growth and development. We prioritize the promotion, development and leadership of people from all backgrounds.
  • We’re into finding the right balance. We believe that a flexible work environment makes us more productive and provides a healthier work-life balance.

Other things we value

  • You are bilingual if possible (English and French)
  • Efficiency – We’re excited to get started immediately
  • Have 3-5 years experience developing B2B multi-channel campaigns in a SaaS environment.
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