Director - Marketing Canada
1 week ago
Overview The Director - Marketing Canada will create, oversee and guide the National brand strategy and key priorities for the Canadian Market. This includes developing and aligning both systems to national Calendar messages and innovation plans. They will partner with the international brand strategy team to execute plans while tapping into global research, innovation, and other global centers of excellence, as appropriate. The Director oversees external partnerships including country-specific advertising agencies and media partners. Success is measured by improvements in sales, customer counts, profitability and brand health. Responsibilities Design, build, and elevate marketing to ensure financial goals are achieved through timely and effective delivery of innovation, advertising campaigns, sales forecasting, testing analysis, and post-launch evaluations for continuous learning. Set and achieve strategic goals related to media mix and optimization, advertising development and execution, community management, brand health and marketing campaign initiatives Inspire, coach, develop and energize the Canadian marketing team and agency partners to create enthusiastic brand messages that will resonate with target demographic, at both a national and local/trade area level, ensuring all programs support business priorities and financial objectives. Build and maintain high level of confidence and collaboration with franchisees on the effectiveness of marketing led initiatives, ensuring their support elevates the performance of the agreed upon marketing plans. Ensure all agency partners are properly trained on the key tenets of the brand, staffed with top talent, compensated fairly with tight management of agency scope and legal contracts. Qualifications MBA and/or 10 years of experience in marketing and/or brand management. Knowledge of marketing strategy, media, restaurant operations (high level) and financial acumen. Knowledge of the competitive environment, experience interpreting research and gathering consumer insights, and understanding of the impact of the economic landscape. Ability to manage and influence Franchisees and partner with Wendy's International and Global marketing teams. Demonstrated skills in strategic planning, learning agility, listening and communication, managing people and relationships and critical thinking. Expected Work Location (In Office): It is expected that you will primarily perform work at the Wendy's Canadian Restaurant Support Center 5515 North Service Rd STE 201Burlington ON L7L 6G4 Canada or at other location(s) as designated by the Company. You are required to work in the office at least 3 days a week. Changes to work location arrangements are subject to managerial approval and business needs. #LI-Onsite
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Canada Marketing Director: Brand Strategy
4 weeks ago
Burlington, Canada The Wendy's Company Full timeA leading restaurant chain is seeking a Director of Marketing for Canada to create and oversee the national brand strategy. The successful candidate will manage a marketing team, develop advertising campaigns, and collaborate with franchisees. The position requires an MBA or significant experience in marketing and brand management, with a strong focus on...
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Canada Marketing Director: Brand Strategy
4 weeks ago
Burlington, Canada The Wendy's Company Full timeA leading restaurant chain is seeking a Director of Marketing for Canada to create and oversee the national brand strategy. The successful candidate will manage a marketing team, develop advertising campaigns, and collaborate with franchisees. The position requires an MBA or significant experience in marketing and brand management, with a strong focus on...
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Sr. Marketing Manager
3 weeks ago
Burlington, Canada Gentek Building Products - Canada Full timeJoin to apply for the Sr. Marketing Manager - Canada role at Gentek Building Products - Canada. Pay range: CA$115,000.00/yr - CA$135,000.00/yr. This range is based on experience; discuss with recruiter. Position Summary The Senior Marketing Manager, Gentek will lead the development and execution of marketing strategies that drive growth and reinforce...
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Sr. Marketing Manager
3 weeks ago
Burlington, Canada Gentek Building Products - Canada Full timeJoin to apply for the Sr. Marketing Manager - Canada role at Gentek Building Products - Canada. Pay range: CA$115,000.00/yr - CA$135,000.00/yr. This range is based on experience; discuss with recruiter. Position Summary The Senior Marketing Manager, Gentek will lead the development and execution of marketing strategies that drive growth and reinforce...
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Sr. Marketing Manager
2 weeks ago
Burlington, Canada Gentek Building Products - Canada Full timeJoin to apply for the Sr. Marketing Manager - Canada role at Gentek Building Products - Canada . Pay range: CA$115,000.00/yr - CA$135,000.00/yr . This range is based on experience; discuss with recruiter. Position Summary The Senior Marketing Manager, Gentek will lead the development and execution of marketing strategies that drive growth and reinforce...
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CA-Managing Director
1 week ago
Toronto, ON, Canada LEON CYCLEManaging Director Full timePosition Title: Managing Director, Canada Reports to: Founder & CEO Location: Toronto Leon Cycle introduction: Leon Cycle started in Germany in 2014 and has steadily expanded its global presence since then; to Spain, USA, Australia, Italy, France and Canada. Our mission is to design, manufacture and sell e-bikes through various distribution channels...
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CA-Managing Director
1 week ago
Toronto, ON, Canada LEON CYCLEManaging Director Full timePosition Title: Managing Director, Canada Reports to: Founder & CEO Location: Toronto Leon Cycle introduction: Leon Cycle started in Germany in 2014 and has steadily expanded its global presence since then; to Spain, USA, Australia, Italy, France and Canada. Our mission is to design, manufacture and sell e-bikes through various distribution channels...
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CA-Managing Director
7 days ago
Toronto, On, Canada LEON CYCLEManaging Director Full timePosition Title: Managing Director, Canada Reports to: Founder & CEO Location: Toronto Leon Cycle introduction: Leon Cycle started in Germany in 2014 and has steadily expanded its global presence since then; to Spain, USA, Australia, Italy, France and Canada. Our mission is to design, manufacture and sell e-bikes through various distribution channels...
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CA-Managing Director
6 days ago
Toronto, ON, Canada LEON CYCLEManaging Director Full timePosition Title: Managing Director, Canada Reports to: Founder & CEO Location: Toronto Leon Cycle introduction: Leon Cycle started in Germany in 2014 and has steadily expanded its global presence since then; to Spain, USA, Australia, Italy, France and Canada. Our mission is to design, manufacture and sell e-bikes through various distribution channels...
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Regional Director, Marketing
4 days ago
Burlington, Canada Royal Bank of Canada Full time**Job Summary** What is the opportunity? The Regional Director, Marketing and Citizenship will help to advance RBC’s presence in local communities through strong donations, sponsorship, and consumer engagement activities. This role will be responsible for driving innovation in the community investment space, promoting strong and responsive relationships...
