Associate Artist Manager

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.  
Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.
 
We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you

Associate Manager, Artist Insights – 12 Month Contract
 
The UMC team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.   
 
We believe that every great artist deserves insights as powerful as their creativity. Our Insights, Data & Tech team is the engine that powers the decisions behind our artist development strategies.
Reporting to the Vice President, Insights, Data & Technology, we’re looking for an Associate Manager, Artist Insights to join our fast-moving, innovative group — someone who thrives on solving puzzles, asking the right questions, and uncovering the story behind the numbers. Think of it as being the Sherlock Holmes of data: using curiosity, logic, and intuition to turn data into powerful narratives that move artists forward.

 As the Associate Manager, Artist Insights, you’ll transform data into strategy — helping marketing, audience, and commerce teams make smarter decisions that build artist brands and deepen fan relationships. You’ll connect dots across platforms, campaigns, and trends, translating data into context, clarity, and action. 

Champion data storytelling: Turn complex data into clear, actionable insights that inspire creative marketing decisions and long-term artist growth. 
Track market shifts, cultural movements, and competitor strategies to anticipate changes in fan behaviour and adjust marketing approaches accordingly. 
Shape artist strategy: Support label teams in defining and tracking artist brand purpose, values, and audience perception through ongoing frameworks and analysis. 
Develop insights on how social and UGC platforms (TikTok, Reels, Shorts, Discord, Roblox, etc.) drive early fan engagement and long-term consumption. 
Evaluate performance: Maintain a POV on where discovery and fandom are headed — scouting new platforms, communities, and digital behaviours that shape music adoption. 
Be the internal data expert: Tableau, Chartmetric, DSP backends), collaborating with the data team to improve systems and best practices. 
Help marketing and creative teams get the most out of available data through training, frameworks, and simple tools. 
Serve as an AI ambassador, exploring how emerging technologies can enhance insight generation and storytelling. 

A proven ability to translate data into action: not just reporting numbers but shaping strategy. You know how to creatively convey numbers, so they resonate with creative stakeholders. A marketing mindset: understanding how off-platform moments (social, cultural, experiential) influence on-platform results. 
~ Deep understanding of content, social and UGC platforms (not just TikTok, but also YouTube, Reels, Shorts, Discord, Roblox, etc.) and how they influence music discovery. 
~ Hands-on experience with analytics and insights tools such as Looker Studio, Chartmetric, DSP backends, or proprietary data platforms. 
~ Familiarity with SQL and BigQuery is a plus. 
~ Strong relationship-building skills across teams and functions; you’re a collaborator who can bridge creative and analytical worlds. 
~ You will work on different projects at the same time with sometimes changing and tight deadlines.
~ you have a genuine interest in how technology, fandom, and storytelling intersect in music. Bold, ambitious, creative thinking; Employee Family Assistance Program. 
~Summer Fridays.
~ Music Subscription Reimbursement. 


Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.