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Social Media Specialist

4 months ago

Richmond Hill, Canada Worksport Ltd Full time

Social Media Specialist 

 

Position: Social Media Specialist 

Location: Hybrid - In office (Richmond Hill, Ontario. Canada). 

Compensation: $75,000 to $80,000 annually 

 

About the Company: 

Worksport is a cutting-edge automotive and technology company focused on transforming the pickup truck industry and become a leader in mobile energy. Our mission is to create innovative and intelligent accessories that enhance the practical capabilities of today’s pickup trucks while also anticipating and meeting the evolving needs of tomorrow. By leveraging advanced technologies and innovative designs, we aim to elevate the pickup truck to new heights of functionality, convenience, and sustainability. We have offices in Canada and the US, with employees spanning across both countries. We also operate a factory in China predominantly focused on our conventional truck accessories. 

 

Position Overview: 

We are seeking a creative, forward-thinking, and organized Social Media Specialist to join our growing team. In this position, you will interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences. You must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media. 

 

As the Social Media Specialist, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our brand and business goals. This individual will create and publish engaging content across various social media platforms, build and manage our online community, and track and analyze social media performance metrics for Worksport's e-commerce and investor relations social channels. 

 

The right candidate will report to and work closely with the Marketing Director as well as members of the marketing and sales team. You will also need to work with other departments to ensure that our social media efforts are integrated into our overall marketing and communications plan. The ideal candidate will be skilled across all social media platforms, have excellent writing skills, and be comfortable developing ideation for short-form video content. 

 

There may be situations that arise where traveling may be necessary. As Worksport’s Social Media Specialist, you could have the opportunity to travel to exciting places across the US to help capture and develop content for social media. 

 

Responsibilities: 

  • Create compelling content on a weekly basis that is both creative and attention-grabbing. 
  • Manage day-to-day social media activities, including scheduling, publishing, and monitoring posts across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, etc.). 
  • Respond promptly to comments, messages, and inquiries from the audience, maintaining a positive and professional online presence. 
  • Monitor social media trends, tools, and best practices to integrate innovative strategies into the general plan, engaging users and building a larger following. 
  • Collaborate with cross-functional teams to ensure your creative vision aligns with the company’s values and overarching marketing strategy. 
  • Track and analyze social media metrics to assess campaign effectiveness and adjust strategies accordingly to achieve KPIs. 
  • Identify and engage with influencers, partners, and relevant communities to expand brand reach and foster positive relationships. 
  • Stay informed about industry trends, competitor activities, and emerging social media platforms to provide insightful recommendations and maintain a competitive edge. 


Requirements: 

  • Bachelor’s degree in Communications, Marketing, Business, New Media or Public Relations or 5 years of proven work experience as a Social Media Specialist or similar role.  
  • Excellent research skills to stay informed on industry trends. 
  • Proficiency in graphic design software such as Adobe Creative Suite, particularly Adobe Illustrator OR Canva. 
  • Basic video editing experience. Examples include CapCut. 
  • Ability to proofread and edit content with a keen eye for detail. 
  • Knowledge of digital marketing techniques. 
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills. 
  • Fluency in English. 
  • Links, images, and videos to relevant work. Links to past work that is currently live on social media would be preferred. 
  • Proficient in using social media management tools (e.g., Hootsuite, Buffer, Klaviyo or equivalent) and understanding social media analytics. 
  • Strong writing and editing skills, with the ability to create compelling and grammatically accurate content. 
  • Familiarity with social media advertising and sponsored content campaigns. 
  • Ability to multitask and work in a fast-paced environment, meeting tight deadlines without compromising quality. 
  • Understanding of SEO principles and their application to social media content is a plus. 


Employee Benefits: 

  • Competitive Salary: We believe in compensating our team members fairly and competitively based on their skills, experience, and contributions. 
  • Health Insurance: Your well-being is essential to us, and we provide comprehensive health insurance plans to ensure you and your loved ones are covered. 
  • Paid Time Off: We understand the importance of work-life balance and provide paid time off for vacations, holidays, and sick days. 
  • Professional Development: We encourage continuous learning and growth. Our team members have access to training and development programs to enhance their skills and stay ahead in the industry. 
  • Flexible Work Arrangements: We value flexibility and understand that life has its demands. We offer flexible work arrangements to support your personal and professional needs. 
  • Team Building Activities: We foster a collaborative and friendly work environment through team-building activities and social events. 


Employee Equity Opportunities: 

We believe in recognizing and rewarding the contributions of our team members. As part of our commitment to fostering a sense of ownership and alignment with the company's success, we offer employee equity opportunities. This means that you will have a chance to own a stake in the company and participate in its growth and success. 


By joining our team, you will not only be part of a talented and creative group of professionals but also have the chance to build a long-term career and share in the company's achievements. 


At our company, we strive to create a workplace where employees feel valued, motivated, and empowered to reach their full potential. Join us in shaping the future of our brand and marketing initiatives while enjoying the added benefits and growth opportunities we have to offer.