VP Marketing

7 days ago

Montreal, Canada MATT & NAT Full time

Our company

Oligo Professionnel stands as a premier beauty brand, specializing in the creation of high-end hair care products sold in hair salons across North America. Our dynamic atmosphere thrives on a fast-paced ethos, defined by a culture with passion, drive, unwavering commitment to excellence, and a strong sense of accountability. If you are driven by a passion for quality and beauty, this opportunity awaits your expertise and dedication.

 

Position Summary

Under the direction of the President, the Vice President of Sales and Marketing will oversee the planning, development, and execution of the company's sales and marketing initiatives. They will drive the company's revenue growth by creating and implementing effective sales strategies, marketing campaigns, and customer engagement plans. This role requires a dynamic leader with a proven track record in sales and marketing management, excellent communication skills, and the ability to lead and inspire a high-performing team.


While our primary location is in Montreal, QC, we are open to considering candidates from anywhere in CANADA who possess the right skills and experience.


Main Job Tasks, Duties and Responsibilities

Strategic Planning and Execution

·      Develop and implement comprehensive sales and marketing strategies that align with the company’s business goals and objectives.

·      Create and manage annual sales and marketing budgets, forecasting revenue and setting performance goals.

·      Analyze market trends, competitive landscape, and customer insights to identify opportunities and threats.


Sales Leadership

·      Lead, mentor, and manage the sales team to achieve and exceed sales targets.

·      Develop and maintain strong relationships with key clients, partners, and stakeholders.

·      Oversee the sales process, including lead generation, sales pipeline management, and closing deals.

·      Implement best practices for sales operations, performance measurement, and sales reporting.


Marketing Strategy and Management

·      Oversee the execution of marketing campaigns across various channels (digital, social media, print, event, etc.).

·      Collaborate with cross-functional teams to develop innovative marketing campaigns that promote our products and services.

·      Collaborate with the Marketing Director to ensure product positioning and messaging align with market needs.

·      Manage brand development and ensure consistent brand messaging across all marketing materials and communications.

·      Evaluate and optimize marketing efforts to drive customer acquisition, engagement, and retention.


Team Development and Leadership

·      Manage, lead, and develop a high-performing sales and marketing team, including Regional Education & Sales Manager and Brand Managers.

·      Conduct regular performance evaluations, provide coaching, and create professional development plans for team members.


Collaboration and Communication

·      Work closely with the executive team to align sales and marketing strategies with overall business objectives.

·      Provide regular updates to the President on sales and marketing performance, including key metrics and progress toward goals.

·      Collaborate with other departments (e.g., product development, customer support, finance) to ensure seamless execution of company initiatives.

·      All other related tasks.


Education and Experience

·      Bachelor’s degree in business administration, Marketing, or a related field; MBA or advanced degree preferred.

·      Minimum of 10 years of experience in sales and marketing roles, with at least 5 years in a senior leadership position, in the beauty industry.

·      Ability to manage expansive teams and execute strategic sales and marketing plans.

Key Competencies

·      Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

·      Excellent project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

·      Strategic thinker with a creative mindset and a passion for innovation and continuous improvement.

·      Strong leadership and interpersonal skills with the ability to collaborate effectively across teams and influence stakeholders at all levels.

·      Knowledge of E-commerce best practices, industry trends, and emerging technologies.

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