Graphic Design

2 weeks ago

Calgary, Canada XSENSOR® Technology Corporation Full time

About XSENSOR® Technology

XSENSOR® Technology Corporation is the global leader in Intelligent Dynamic Sensing, enabling clinicians, designers, researchers, sports industry professionals, and consumers to achieve the highest levels of comfort, performance, and safety. For over 25 years, XSENSOR has set the benchmark for precise sensor accuracy and superior image quality, allowing users to easily capture, visualize, and analyze pressure data.


The Opportunity

Are you a creative powerhouse with a knack for blending compelling visuals with powerful narratives? XSENSOR is seeking a Graphic Design & Marketing Specialist to create impactful marketing content and manage our social media presence. This role is pivotal in shaping our demand-generation strategies, collaborating with cross-functional teams, and ensuring our products are effectively communicated across various channels.


Key Responsibilities


Graphic Design & Video Production:

  • Utilize Adobe Creative Cloud (Illustrator, InDesign, Photoshop, and Premiere) to create high-quality, visually engaging content.
  • Design and produce assets such as brochures, case studies, datasheets, infographics, product videos, and sales decks.
  • Maintain consistency across all materials to align with XSENSOR’s brand messaging and value propositions.

        

Social Media Management:

  • Lead the strategy, content creation, and execution of social media campaigns to drive engagement and increase visibility.
  • Manage content calendars to ensure a consistent, impactful online presence.

        

Content Development:

  • Write and produce persuasive marketing content across multiple formats, including brochures, case studies, datasheets, infographics, product videos, sales decks, and social media posts.
  • Ensure all content resonates with XSENSOR’s target audiences, balancing technical detail with accessible narratives.


Qualifications & Skills

       

Core Competencies:

  • Graphic Design & Video Proficiency: Exceptional expertise with Adobe Creative Cloud (Illustrator, Photoshop, InDesign, and Premiere) is essential. A strong portfolio demonstrating design and video production skills is required.
  • Excellent Copywriting: Strong writing and editing skills for diverse formats and audiences.
  • Marketing Tools Knowledge: Familiarity with HubSpot, Salesforce, Vidyard, Webflow, or similar tools; willingness to enhance your expertise.

       

Additional Qualifications:

  • Experience: Minimum of three (3) years in a marketing or content-focused role, preferably in a B2B technology company.
  • Education: Degree in Graphic/Information/Visual Design, Marketing, Communications, Journalism, Business, or a related field.

      

Preferred Experience:

  • Background in marketing complex, technical products.
  • Knowledge of technology industry trends and practices.

      

Personal Attributes:

  • Detail-oriented, ensuring accuracy and quality in all deliverables.
  • Initiative-taking, with a positive can-do attitude.
  • Strong organizational skills with the ability to manage multiple priorities simultaneously.
  • Team player who is resourceful and can adapt and collaborate effectively across business groups.


Location

This position is based onsite at our headquarters in Calgary, AB, Canada. Candidates must be able to work full-time from the office.

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