Director of Performance Marketing

1 week ago


Toronto, Canada Gee Beauty Full time

Summary:


Gee Beauty is looking for a highly analytical, experienced and result-driven Director of

Performance Marketing to achieve rapid customer acquisition growth through digital

marketing. As a Director of Digital Performance Marketing at Gee Beauty, you will also

play a crucial role in driving sustainable and efficient revenue growth.


Key Responsibilities:


  • Ability to think strategically, creatively and make data-driven decisions to support

Gee Beauty’s goals.

  • Responsible for developing, executing and optimizing marketing strategies to

drive revenue and user acquisition.

  • Responsible for generating new clients, increasing Gee Beauty’s AOV, CSAT,

conversion rates and driving stronger ROAS/ROI.

  • Track, measure, and optimize monthly budget to ensure alignment with revenue

goals and maximize ROI.

  • Monitor and manage ad spend across digital to make data-driven decisions and

adjust allocations as needed.

  • Stay up to date on the competitive landscape, industry trends and best practices

to continuously improve marketing initiatives and budget management.

  • Collaborate with creative + marketing, operations and product teams to drive

initiatives that align with Gee Beauty's growth objectives and brand voice.

  • Strong reporting and presentational skills to the leadership team highlighting

sales data, key insights, key performance metrics, budget adherence, and

marketing spend effectiveness.


Qualifications:


  • 4-5+ years of senior level digital marketing experience working in performance

marketing within the e-comm/CPG/beauty/luxury industry.

  • Extremely strong verbal and written communication skills to report budget status

and recommendations to senior management.

  • Strong analytical skills with the ability to interpret data, identify trends, and make

strategic decisions.

  • Experience managing large-scale marketing budgets, ideally within the

e-commerce/retail space.

  • Self motivated + takes initiative on how to continuously grow Gee Beauty’s

market share.

  • Strong experience in managing advertising spend, all paid campaigns, attribution

/ media allocation.


Perks:


  • Fully paid health benefits
  • 3 weeks paid vacation
  • Continuous training and education
  • Full support from Leadership and teams
  • 50% off products, 20% off services



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