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Digital Analyst

4 months ago

Toronto, Canada Arrivals + Departures Full time

Arrivals + Departures is an equal opportunity employer. We are committed to building an environment where everyone feels included, valued, and heard. Diversity and inclusion are an important part of our everyday work, and it is our belief that they enable us to reach our goal of seeing the world differently. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communications and/or people with intersectional identities. Accommodations can be made upon request for candidates taking part in all aspects of the selection process.


About us:


Arrivals + Departures (A+D) is an independent creative and media agency based in Toronto and Halifax. We embody an entrepreneurial spirit and the necessary hustle for today's dynamic landscape. Our name reflects our mission to 'See The World Differently', inspired by the evolving environment around us. We tackle each challenge and opportunity with fresh perspectives, avoiding predictable outcomes. We are dedicated to challenging the status quo and relentlessly pursuing unique insights.


Digital Analyst


As a Digital Analyst, you are a sucker for data. In fact, you can’t get enough The Digital Analyst is engaged throughout the lifecycle of a campaign. Through ongoing investigation, you uncover insights into consumer behaviours to better understand how best to reach our target audiences in the strategy development phase. Your analysis of post campaign performance provides insights into what worked and where the opportunities lie moving forward.


Supporting the Senior Analyst, primary responsibilities include data analysis, development of digital reports, troubleshooting and testing tracking and platform pixels and implementation of campaign tracking.


Responsibilities

  • Collaborate with digital media planners on campaigns to determine conversion points, measurements of success and KPI’s.
  • Generate and place pixels via GoogleTag Manager for campaigns. Includes trouble-shooting, monitoring and integration of Analytics with Google Ads conversions.
  • Google Analytics account implementation and customization, including GA4 aggregation of campaign data, including retrieval from various platforms.
  • Analyze and evaluate campaign and website data to develop performance reports, recommendations and optimizations for current/future campaigns.
  • Develop dashboards and reporting templates on a client-by-client basis. Reports may be required monthly, quarterly, annually.
  • Act as an in-house expert on web analytics.
  • Support digital team through analysis of website analytics to prepare reports which include performance insights and recommendations.
  • Media mix modeling - majority for paid digital. Preparing reports and visualizations to show impact of media where ROI is difficult to correlate (i.e, social).
  • Working knowledge of various platforms: Meta business manager, Google Ads, LinkedIn, third party ad serving, Pinterest, Snapchat and Twitter
  • Additional exploration and implementation of tools, solutions and success strategies as required
  • Bonus skill set: explore and possibly build an API to migrate GA4 data into Big Query



Qualifications:


  • 2+ years experience in campaign reporting, campaign optimization, implementation and troubleshooting and attribution
  • Proficient in Google suite and Microsoft products
  • Google Tag Manager experience
  • Advanced GA4 experience.
  • Advanced in Looker Studio and Supermetrics
  • Comfortable in social platforms (Meta, Twitter, LinkedIn, Pinterest, etc.)
  • Comfortable in a fast-paced agency environment
  • Able to manage deadlines for multiple projects/tasks
  • Exceptional attention to detail
  • Problem solver
  • Able to self teach and research when necessary
  • Positive attitude
  • Is self-motivated but loves working in a team environment






We love people who are curious, ask questions, like to share knowledge and collaborate. If that sounds like you we’d love to talk Please send your resume to jobs.yyz@arrivalsdepartures.com.